A seminal force in the development of Tex-Mex music, Tejano star “Roberto Pulido” was born and raised in Edinburg, Texas. Upon graduating from high school, he attended Pan American on a music scholarship, later moving into a teaching career while continuing to perform club dates on weekends. In 1974, Pulido formed his backing band Los Clasicos, honing a distinctive and innovative sound fusing the traditional Tejano orquesta brass style with accordion-based Conjunto. Quickly the group became a sensation, scoring a hit with the single "Copa Tras Copa." Pulido -- affectionately dubbed "El Primo" by fans. He remained at the forefront of the Tejano industry throughout the years and decades which followed, issuing dozens of LPs and notching countless hit singles. Defined as a hybrid of traditional Mexican rancheras, polkas and cumbias, updated with blues and pop country, Tejano music began to take hold in the 1970’s, led by dozens of talented Mexican-American Musicians' including “Roberto Pulido”. Pulido, “El Primo”, as he is affectionately known, endured amazing challenges and fame in the ever so tough Tejano Music Industry known as “la Onda Tejana”, unfairly portrayed for years by the American mainstream entertainment media as being dance hall entertainment only for poor, working class Chicanos. Tejano Music has defied its critics for generations, with a wealth of bands from Texas drawing large loyal followings. “El Primo” has produced over thirty top-selling albums throughout his career. His tours have taken him to practically every state in the United States and parts of Northern Mexico and continues to attract large audiences. To many, Pulido is considered to be a living legend. In addition, he has produced various music and television programs and received honors for his contributions to the Tejano Music Industry. He also established the “Roberto Pulido Music Endowment Scholarship Fund” at the University of Texas-Pan American in Edinburg and the University of Texas at Brownsville to help aspiring music students. Also, Pulido received an induction into the Tejano Music Hall of Fame. Pulido is involved in the “Tres Amigos Tour”, a tour that involves Little Joe Y la Familia, Ruben Ramos & Texas Revolution and of course Roberto Pulido. These 3 artists came together and recorded the smash hit “Tres Amigos” on Roberto’s CD entitled “Bien Pulido”. The tour was a huge success and attracted 70,000 fans at the 2003 Houston Livestock Show and Rodeo. Roberto also recorded his CD entitled “Vino, Tequila Y Cerveza”, which features his collaboration with Little Joe and Ruben Ramos as “Los Tres Amigos”. The trio recorded “Falsos Amores” and the title track Vino, Tequila Y Cerveza. This CD also includes re-recordings of ten of Pulido’s biggest hits. Currently, Roberto is exuberant to be promoting his latest and newest CD entitled “Ahora Que”; wherein, his son, Bobby Pulido is the executive producer. But, for Roberto, the most important significance of this CD, “Ahora Que” was dedicating it in the memory of one of Edinburg’s own fallen soldiers and to all of the men/women in ALL branches of the military serving this great country of ours, The U.S.A.
Despite the longevity of his vast success, the durable artist has remained true to himself, his music and last but not least… his FANS!
This page was last updated: January 22, 2010
 | ||||||
